Created in conjunction with T&Pm Global agency for M&M’s Australia (Mars Wrigley Australia).

Taking the concept and bringing it into reality. 160 realities to be precise. We rolled this national out-of-home campaign out into 160 unique print and digital outdoor ad-spaces. Each with unique messaging and character forms. Tailored to each specific site.

Yep, you read that right, 160 unique placements across the country. The town was most certainly awash with the sights of the world’s favourite spokes candies!