For one of the uni’s biggest recruitment moments of the year, we got the nod to make their Open Day campaign pop. The brief? Create something fresh enough to catch future students’ eyeballs but still play nice with the traditional brand. Tricky, but our jam.

We blasted out a high-voltage colour burst and dropped it into their classic brand blue. The result? A bold, attention-hogging campaign that still felt legit. We kept the type clean and on-brand, but gave it some backbone. Legible, energetic, and hard to ignore.

Posters, brochures, lanyards, window vinyls, socials, signage. We rolled it across everything. Staff loved it, students noticed it, and the place was buzzing. Attendance went up, morale lifted, and no one got told off by the brand police. Win-win.